Performance Marketing Manager - Fashion

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In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

The Red Bull Global Consumer Products division develops and sells merchandising products for international sports- and event-projects (Red Bull Racing, RB Leipzig, EC Red Bull Salzburg ) and manages the Red Bull fashion brand AlphaTauri. The eCommerce Customer Performance Manager is responsible for the growth and performance of the majority of (paid) traffic to our online shops.

All the responsibilities we'll trust you with:

MANAGE CHANNELS
You'll be responsible and owner of the forecast and budgeting for the paid digital advertising, maximizing the sales net of ad spend generated through relevant (paid) channels. Managing performance of Paid Search, Shopping Comparison Engines, Affiliate programs, Retargeting Channels and Red Bull owned sites is another part of this role. Moreover, you'll decide on how to best run these channels, prioritize them according to the best return, work on improvements and share your results.

COLLABORATE
In this role, you will collaborate with several other departments including Operations, Marketing and IT. This will include supporting site promotions, communicating channel and product category performance, responding to feedback, supporting Omni-channel initiatives and communicating tech needs. Working with (external) partners to overcome roadblocks and to identify new opportunities will be part of this role as well.

CHASE GROWTH
As a Performance Manager you'll pursue growth in new areas, seek out new channels and test them. You should identify and test new ways of driving traffic to our shops. You will own, understand and improve the interplay of channels and push our digital sales channels to new heights.

ANALYZE AND REPORT
Another exciting aspect of this role will be the usage of Google Analytics and other analytical tools to improve reporting, event tracking and gain further insights. You will build, update and improve reporting to track the performance against the set targets.

Your areas of knowledge and expertise

that matter most for this role:

• 1,5+ years working experience in the field of ecommerce/multichannel sales & marketing
• Understanding of retail and strong entrepreneurial drive
• Experience with Google Analytics and cross platform reporting
• Interest in fashion and sport is an advantage. Profound in excel. Detail-oriented, analytical, pro-active personality
• Hands-on-mentality and team player
• Travel 0-10%

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