Social Media Specialist

Job Description
Purpose: The Social Media Specialist is responsible for increasing Lingraphica’s exposure and community through social media platforms. The SMS works as part of the Digital Marketing Team to reach company goals by overseeing Lingraphica’s interactions with the public by implementing social media content strategies. The SMS analyzes engagement data, identifying trends in customer interactions to determine which initiatives work best, and capitalizes on this information to continue scaling Lingraphica’s social community and brand awareness. 
Essential Duties & Responsibilities: 
Generate, edit, publish, and share daily content (original text, images, video, etc.) that builds meaningful connections and inspires the social community to take action 
Creates and executes social media campaigns and ensures brand consistency 
Facilitates scaling brand and company awareness through various social media channels 
Works with Content Manager to create and implement social media strategies monthly 
Designs and creates eye-catching and engaging visual content 
Ensures brand consistency in copy through tone, voice, and terminology 
Balances the content needs of multiple audiences, i.e., people with communication impairments, caregivers, speech-language pathologists, and others 
Conducts all aspects of social media interaction between customers and the company, and ensures a positive customer service experience 
Creates actionable plans to both grow and maintain followers through popular social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and Twitter 
Ensures and measures progress on all platforms using analytical tools such as Google Analytics, HubSpot, and others 
Prepares and analyzes monthly reports on social media performance to benchmark success and identify areas for improvement 
Oversees the creation and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives 
Collaborates with stakeholders across the organization to identify and leverage marketing opportunities 
Explores opportunities for expanding the company's presence on additional social media platforms