Posted in: Marketing in Manchester | Posted: |
PPC Marketing Manager
Office based - Altrincham
Salary - £35,000 - £45,000 depending on experience
Key Responsibilities:
* Develop and implement comprehensive PPC advertising strategies across platforms such as Google Ads, Bing Ads, and other relevant networks.
* Manage and optimise large budget campaigns, ensuring efficient allocation of resources and maximum return on investment.
* Conduct keyword research, ad copywriting, and audience targeting to maximise campaign reach and effectiveness.
* Utilise analytical tools and data insights to monitor campaign performance, identify trends, and make informed decisions for optimisation.
* Implement A/B testing and other experimentation methods to refine ad creatives, landing pages, and targeting parameters.
* Monitor and control engagement metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA) to achieve campaign objectives.
* Stay abreast of industry trends, algorithm updates, and best practices in PPC advertising, and adapt strategies accordingly
Requirements:
* Proven experience as a PPC Marketing Account Manager or similar role, with a focus on managing large budget campaigns.
* Expertise in optimising and controlling engagement through PPC advertising platforms, including Google Ads, Bing Ads, and others.
* Proficiency in utilising analytical tools such as Google Analytics, Google Ads, and third-party PPC management platforms to monitor performance metrics and derive actionable insights.
* Strong understanding of PPC bidding strategies, keyword research techniques, and audience segmentation.
* Excellent communication skills, with the ability to interpret and convey complex data analysis findings to stakeholders effectively.
* Detail-oriented approach with a strong emphasis on data accuracy and campaign performance tracking.
* Proven ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines consistently
