Posted in: Marketing in London | Posted: |
Our client specializes in providing software solutions across a global marketplace. They are now seeking a Performance Marketing Analyst for a 16 month contract. Hybrid with 2 days/week in their central London offices.
Skills
* Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling and advertising effectiveness.
* Strong understanding of marketing channels ; SEM strategies, PPC and Digital Media campaigns , OOH and in-person events.
* Strong stakeholder management, partnership and influence.
* SMB marketing / FinTech.
* Able to connect multiple data sources and unearth patterns of meaningful insights.
Responsibilities
* Analyse their digital media channel data and how it links to lead quality.
* Measure effectiveness of online advertising campaigns and "Above the line" media in driving sales.
* Deliver insight to help optimise media spend.
* Implement digital attribution models.
* Work with their global partners to streamline the lead pipeline.
Benefits
* Long contract
* Global company
* Free breakfast