Posted in: Marketing in London | Posted: |
Marketing Lead – Events
£50,000 - £60,000 + Bonus
Hybrid
Global media business seeks a highly talented and accomplished marketing lead for their highly successful events and memberships division.
The Brand Marketing Lead (ML) for Events & Memberships will develop and implement a marketing strategy to achieve delegate attendance, revenue targets, and sponsorship lead generation for a number of flagship b2b events.
Leading across 5 key areas: data/customer insights, digital marketing, event marketing, marketing communications, and social media.
Reporting to the Marketing Director, you'll collaborate with cross-franchise leaders and provide data insights to improve marketing/digital activities across the brand group. This role involves managing a small team of marketers.
The ideal candidate:
• Experienced leader of successful marketing teams.
• Entrepreneurial spirit for growth-stage team.
• Passionate about marketing intelligence.
• Willing to directly lead and execute campaigns for at least one event per year.
Required Experience & Skills:
• Extensive B2B events marketing leadership, ideally in telecoms, financial services, or professional services.
• Proven ability to design and deliver successful multi-channel marketing campaigns (performance marketing, social media, etc.).
• Proficiency in Marketo, Salesforce, social media platforms (LinkedIn, Twitter), CMS systems, design tools (Canva, basic Photoshop), and basic HTML creation.
• Working knowledge of paid advertising (GA4 included).
• Experience in event commercialization (including launches) and stakeholder engagement.
• Strong analytical skills with a data-driven approach to decision-making and ROI optimization (proven success in managing marketing costs).
• Extensive experience managing and developing high-performing marketing teams, fostering a collaborative environment with strong communication skills (articulating metrics, challenges, and opportunities).
• Ability to lead and manage local and remote [junior] team members
Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence.
Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge