Senior Product Marketing Manager, Artist Platform

Job Description
We are looking for a seasoned product marketer who can bring analytical thinking, structure, and strong stakeholder management on the path to bringing TIDAL’s artist products to life. As an individual contributor Senior Product Marketing Manager, you will be responsible for partnering with our product, engineering, and go-to-market teams to envision, build, and grow our portfolio of artist solutions. Based on deep, ongoing customer discovery and market insights, you’ll represent the customer voice in order to influence product strategy and develop the product positioning, messaging and channel strategy to drive key business outcomes. As an early member of TIDAL’s PMM team, you will help scale the function by sharing best practices and shaping our culture. This role is remote friendly (U.S. and Canada).
You Will:
Lead GTM strategy for artist-facing products
Oversee goal-setting, customer insights, market analysis, positioning and messaging and channel strategy
Influence product roadmap for TIDAL’s artist platform by effectively representing the Voice of the Customer. This involves collecting, analyzing and championing direct customer feedback, synthesizing industry insights, and stretching outside typical product marketing responsibilities to support product development
Manage GTM campaigns and partner closely with cross functional teams
 Oversee and coordinate campaigns and marketing asset development across cross-functional teams (including creative, lifecycle, and artist & label relations) in line with your GTM strategy
Monitor and optimize product and feature launches
Collaborate with Marketing and Finance teams to inform marketing budget allocations based on growth opportunities and business objectives
Innovate
Champion an experimentation culture by testing measurable and scalable programs that can drive meaningful business impact based on learnings