Acquisition Marketing Manager

ABOUT US:
As a bag company, CALPAK strives to bring together functionality and the joy of traveling, both every day and far away. Join an innovative and collaborative team to continue to inspire our customers to go places and love getting there. We can’t wait to start this journey with you.
JOB DESCRIPTION:
We are seeking a highly skilled and motivated Acquisition Marketing Manager to join our dynamic marketing team. The ideal candidate will have a strong expertise in planning, executing, and managing paid marketing channels to drive business growth. The primary channel focus will be Paid Search, Paid Social, Display, CTV, and Affiliates. This role will report to the Acquisition Marketing Director and will work closely with colleagues in the marketing department and across the organization to drive incremental traffic, sales, and achieve customer acquisition goals.
If you are passionate about digital marketing, data-driven decision-making, and achieving measurable results, we want to hear from you!
Requirements
RESPONSIBILITIES:
Manage acquisition marketing channels including (but not limited to) Paid Social, Paid Search, Display, Affiliate, and CTV
Partner closely with the Acquisition Director to execute on the strategy, vision, and roadmap to optimize paid marketing channels and work closely with cross functional teams and agency partners to help drive efficiencies
Monitor and analyze campaign performance, identify trends and opportunities, and provide insights to improve ROAS and MER to achieve acquisition and overall company KPIs
Collaborate cross-functionally with teams across departments to support new initiatives and build ideas for optimizations
Advanced experience managing and optimizing campaigns and creative processes from start to finish
Identify process improvements and implement ways to improve
Monitor reporting across all channels and ensure performance is on pace and trending to marketing goals
Build A/B testing plans and implement testing initiatives in key areas such as campaign structure, landing page, messaging, creative, audience, and placement
Identify and vet new and emerging tactics as they relate to marketing goals
Conduct competitive and market research on an ongoing basis to evaluate consumer behavior
Manage tags and pixels, product feeds, and audiences as they pertain to each channel
Support the marketing department and cross functional teams with any ad hoc projects as needed
QUALIFICATIONS:
5+ years of experience in digital marketing with a strong focus on Paid Social, Paid Search, Display, Affiliate, and CTV.
Bachelor’s Degree in marketing or related field
2+ years of experience as a people manager, as well as agency management
Ability to transform creative and campaign data into actionable insights
Expertise in creative from conception to analytic results that can help drive ad performance
Strong understanding and application of conversion tracking and pixel management
Foundational understanding of attribution and MTA solutions
Proficiency in Excel & data analytics platforms
Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
Comfortable with ambiguity and takes initiative to lead projects
Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
Proven success in working cross-functionally with all levels and effectively communicating/presenting
Detail-oriented, "can do" attitude, and passionate about growth in a fast-paced environment
A highly collaborative, driven, and team-oriented individual who is comfortable with new situations and highly iterative projects
Experience managing 8 figure budgets is a plus
DTC and/or fashion and apparel experience is a plus
Benefits
WHY CALPAK: BENEFITS & PERKS
Annual bonus plan
Medical, Dental & Vision insurance
401K w/ company matching
Life insurance & Disability coverage
Accrued paid time off & floating holidays
Monthly wellness credits
Dog friendly office
Employee discount
Benefits and incentive compensation may be subject to other requirements and conditions