Posted in: Other in Austin | Posted: |
Job Description
Role
We are seeking an action-oriented product marketer who is craving to be part of fast-growing company, working on two of our newer, innovative products. We need someone that will thrive as a player-coach, managing and mentoring a junior team member while being a strong individual contributor. The Sr. Product Marketing Manager will be responsible for leading and driving end-to-end product marketing for Workplace and Legal Services: including positioning and messaging, product launches, sales enablement content, presence at ServiceNow and third party events, and digital campaign support. This position reports to the Director of Product Solution Marketing for Employee Workflows
The ideal candidate demonstrates attention to detail and quality, along with the ability to clearly articulate and present our value proposition and how we solve our buyers’ challenges.
What you get to do in this role:
Work across teams to develop impactful persona-based messaging, value propositions, and supporting collateral that describe the unique benefits of ServiceNow for Workplace Services, Facilities Management, Corporate Real Estate, and other supporting business partners across the enterprise.
Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.
Collaborate with sales, product management, campaigns and other teams to develop killer product marketing content to support our GTM strategy.
Develop content such as case studies, videos, ebooks, infographics and blog posts.
Help support and manage key conferences and 3rd party events including speaker selection, content reviewers, messaging support, and related event staff management.
Manage the creation and regular updates of website content, ensuring that the latest messaging is represented.
Help develop and deliver sales training content to improve funnel and sales performance.
Act as a product and industry spokesperson and speak at both internal and external events.
Help develop and mentor a junior product marketer.