Manager, Analytics

Job Description
At PlowShare Group, the role of media analytics will be to go beyond the standard practice of measuring and achieving campaign and client goals. Our mission in media analytics will be to deliver those results and use them as a force in rebuilding trust between our core institutions, whether in government or public service, and the people that they serve. The media analytics team helps us do that by co-developing and fostering a functional and transparent media organization dedicated to that same mission of service that will deliver the right messages to those in the most need them within environments and entities that in those values and will work toward rebuilding that trust with us.  
Reporting to the SVP, Data Innovations and sitting alongside the media planning team, Plowshare’s Analytics Manager will be responsible for the development and management of PlowShare Group Dashboards and Reports. At PlowShare, transparency is key to our success and in this role, you will have the opportunity to apply your data and analytics experience to develop data products to drive client success and to influence media planning and operations for clients and internal teams. The Analytics Manager will be tasked with implementing Data and Analytics best practices across multi-channel and multi-platform digital media campaigns for PlowShare clients.
Core Responsibilities
The Analytics Manager will be responsible for the Data Governance and Dashboard development of PlowShare client digital media campaigns. This includes troubleshooting data issues as they arise during the course of campaigns, and adding data from new platforms as campaigns are launched.
Data governance of advertising technology, ad serving and platform management across, programmatic media, SEM, and social media
Responsible for Data and Analytics best practices across PSG clients
Collaboration with Media teams and clients on campaign delivery and analysis
Measurement of specialized media programs in collaboration with the Media Development and partnerships team
Responsible for client and campaign reporting, analysis and data management
Client assistance on backend technical needs such as pixel management, ad tracking and encodement or other media buying and campaign reporting technical needs
Identify the technology or tools needed to support campaign implementation in addition to other software or hardware that may assist in client advertising support and analysis
Demonstrate Data and Analytics transparency and build trust (a central source of truth) with clients and internal stakeholders