Senior Digital Marketing Account Manager

Position Overview

We are seeking a seasoned Senior Marketing Team Member with extensive experience in Digital Marketing. Experience working with Hotels and Hospitality Marketing is a bonus. The ideal candidate will have a strong background in marketing strategy, account management, campaign execution, and analytics, combined with a proven ability to mentor and lead a small team.

Marketing Strategy and Execution

Develop and implement comprehensive digital marketing strategies tailored to the hospitality and hotel industry.Oversee the planning, execution, and optimisation of marketing campaigns across various channels, focused around Paid Search Ads, social media, Email Marketing.Ensure all marketing activities align with client objectives and brand guidelines.

Client Management

Serve as a key point of contact for high-profile clients, building and maintaining strong relationships.Understand client needs and objectives, providing strategic insights and recommendations.Deliver regular performance meetings, reports and analyses, demonstrating the impact of marketing initiatives.Share KPI's, Goals and Tasks with the client

Performance Analysis and Reporting

Utilise data-driven insights to assess the effectiveness of marketing campaigns.Identify opportunities for improvement and implement strategies to enhance campaign performance.Prepare detailed reports and presentations for internal and client review from Google Analytics and Looker Studio.Deliver ad-hoc report requests tailored to the needs of the client

Industry Expertise and Innovation

Stay up-to-date with industry trends, emerging technologies, and best practices in hotel marketing.Bring innovative ideas and solutions to the team, ensuring Up Hotel Agency remains at the forefront of the industry.Participate in industry conferences, webinars, and networking events to enhance professional knowledge and connections.

Qualifications

Minimum of 5 years of Digital Marketing experience, with at least 4 years managing Google Ads Campaigns.Proficiency in marketing tools and platforms, including PPC, SEO, social media management, and analytics software.Proven track record of successfully mentoring marketing team members.Strong understanding of marketing principles, digital marketing strategies, and campaign management.Excellent analytical skills, with the ability to interpret data and make data-driven decisions.Exceptional communication, account management and interpersonal skills.Creative thinker with the ability to develop innovative marketing solutions.A University Degree in Marketing is a bonus but real-life work experience will outweigh the qualifications

What We Offer:

Competitive salary and benefits package.Opportunities for training, professional growth and development.A dynamic and supportive work environment.The chance to work with a talented team and prestigious clients in the hospitality and hotel industry.Pension contributionAnnual leave - from 20 days (increase by 1 day a year after 3 years of service)Paid Maternity, Parental leaveHybrid workingmany, many Company social events (including a trip abroad - we’ve been to Naples, Budapest, Dublin and Paris over recent years)On-site parkingTravel opportunities across the country, visiting diverse hotel clients and experiencing various locationAccess to Industry Conferences and Events (SEO Brighton, Hospitality conferences etc)Length of Service BenefitsPersonal growth & development planUp2you daysUpTrainingUpLift Day

At Up, we take pride in creating inventive and measurable Digital Marketing Campaigns that produce tangible results, bringing pride to both our clients and team. We are seeking an individual to join our team who possesses the expertise to construct marketing campaigns from inception, deploy them across diverse platforms, oversee their execution, assess their success, and deliver comprehensive reports.

Training

Finally, our dedication to the individual development of each team member is unwavering. We are dedicated to delivering consistent training opportunities for both career and personal growth. Paired with monthly one-on-one meetings, our goal is to ensure that every employee feels valued and heard. Our authentic care reaches every individual within our workforce!

So, if the above resonates with you, don't hesitate to submit your application now