Marketing Manager

The Marketing Manager plays a pivotal role in driving the marketing strategy and initiatives for our life science marketing communications agency. This position requires a dynamic individual with strong marketing communications skills and an understanding of the life sciences industry to effectively promote our agency's services, increase brand awareness, and generate leads. The Marketing Manager will work closely with our integrated departments to develop and deploy our campaigns to accomplish our goals.
Key Responsibilities, including but not limited to:
Strategic Marketing:
Collaborate with the leadership team to develop comprehensive marketing strategies aligned with business objectives
Implement marketing plans to increase brand visibility, drive engagement, and generate leads
Develop strategies to differentiate the agency in the competitive life sciences marketing landscape
Monitor and analyze market trends, competitor activities, and client needs to adapt marketing strategies accordingly
Analyze performance metrics and optimize marketing efforts to maximize ROI
Report on the agency’s marketing analytics and recommendations to leadership team
Agency Brand Management & Internal Communications Support:
Lead the roll-out of the brand campaign(s)
Create and evolve brand materials (website, collateral, video, presentations, etc.)
Support integration of new agency brands/marketing programs
Monitor brand perception and reputation, and implement strategies to enhance brand positioning
Collaborate with the creative department as a “brand steward” for the agency to help enforce CG Life’s verbal and visual guidelines
Manage internal communications (e.g. agency news and announcements on significant events, internal weekly newsletter, upcoming industry events, etc.)
Support departments with the creation of brand-aligned graphics, templates and other assets
Develop and maintain relationships with agency teams and external partners
Marketing Communications Activation:
Create compelling content for various marketing channels including website, social media, email campaigns, blogs, and case studies
Manage content calendar and ensure timely delivery of content aligned with marketing objectives
Collaborate with subject matter experts to develop thought leadership content that showcases our expertise in the life sciences industry
Assist in the development of campaigns and tracking for lead generation with the new business team
Direct maintenance of the agency website(s) and social media channels
Drive the digital marketing initiatives including use of HubSpot for campaign deployment and automation
Oversight of paid media campaigns including PPC, Paid Social, and retargeting
Coordination with the public relations department to manage announcements, media placements, and speaking opportunities
Support selection of and submissions for agency awards
Planning and logistics for agency events (conference attendance and private events)
Support client outreach initiatives, including announcements, client appreciation events and other appreciation activities
Manage the agency’s marketing budget and timelines for project deliverables
Business Development Support:
Develop marketing materials and presentations to support client pitches, proposals, and presentations
Manage the library of branded materials for new business and client service teams
Team Building:
Collaborate with cross-functional teams including strategy, creative, digital, content, public relations, project management, and client services to execute integrated marketing campaigns
Provide guidance and mentorship to team members, fostering a culture of creativity, collaboration, and excellence
Identify opportunities to build out our marketing department or better integrate with other internal departments as our goals and needs evolve
Lead by example, demonstrating a strong work ethic, proactive attitude, and commitment to achieving results as is aligned with our agency values
Reports To: Vice President, Business Development
Requirements
Minimum 5 years of relevant marketing experience
Bachelor's degree in Marketing, Communications, or related field
Proven experience in the life sciences industry, preferably within a marketing communications agency or related organization
Strategic thinker with the ability to translate business objectives into actionable marketing plans
Strong understanding of digital marketing principles and techniques, including SEO, PPC, and email marketing
Excellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentations
Demonstrated leadership skills with the ability to motivate and inspire cross-functional teams
Detail-oriented with strong analytical skills and the ability to analyze data and draw actionable insights
Experience in developing and implementing marketing communications campaigns
Ability to thrive in a fast-paced environment, prioritize tasks, manage multiple projects simultaneously, and pivot as required
Proficiency in marketing automation platforms, CRM systems, and analytics tools
Benefits
We are proud to offer a comprehensive benefits package to all of our employees:
Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions.
401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan.
Parental Leave. Generous paid time off for parents to bond with their newest addition.
Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
Sabbatical Program. Enjoy 4 weeks of paid leave following 6 years of service to pursue travel, time with family, and drive in a new hobby; the options are endless!
And more! We offer life insurance, LTD, a robust employee assistance program, and more!
This job posting is intended for direct applicants only; please, no outside recruiters.