Објавено во: Останато во Минеаполис | Последни промени: |
Job Description
The Manager - Business Insights, based in Minneapolis, MN is responsible to partner with cross-functional teams to convert insights into winning solutions for LSI; by leveraging Retailer & Shopper data resources they create compelling insights that influence LSI business and marketing plans. As the business insights thought leader, this position collaborates heavily with Brand Management, Category Management, Trade Marketing, Sales, Shopper Marketing, and plays a critical role in driving a fact based culture that turns “insights to action”.
The duties and responsibilities of this position shall consist of, but not be limited to, the following:
Leverage custom research, syndicated data, assortment analytics, consumer segmentations and consumer decision trees to proactively identify LSI Growth Opportunities
Integrate insights and data from multiple sources into a cohesive story to drive sales and support internal LSI strategies
Be an expert of syndicated POS, retailer shopper card, household panel, and other industry research
Deliver best-in-class reporting against KPI’s to assist sales and cross-functional partners: POS & shopper performance dashboards, composite rankings, and performance of new items across categories
Identify knowledge gaps and develop shopper behavior insights
Responsible for training & driving use of the various POS and shopper data resources within LSI