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Job Description
The Opportunity:
The Associate Manager, Global Brand Marketing will be working on the WWE Action Figures Global Brand Team to help deliver best-in-class global franchise marketing strategies that will create maximum value for the company. Working alongside the Manager, Global Brands and working closely with colleagues across the company, the Global Associate Marketing Manager will assist in ensuring that the brands have exceptional marketing support within budgets.
What Your Impact Will Be:
Ensure all brand marketing projects are supported by business strategy, objectives and insights
Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
Communicate regularly with regional teams and lines of business to ensure needs are being met
Actively manage licensor partner relationship through business performance reporting, product line development updates, and other ad-hoc requests to ensure alignment
Present with confidence to drive brand strategy and products
Brief and develop marketing assets by working with internal teams and external agency partners
Help develop global marketing campaigns for execution at a local level
Monitor key trends, brands and competitors’ performance in all markets
Lead global business reporting and analysis
Work with other Mattel Global Brand teams to share plans and ‘best practices’ around the world
Act as point of contact for brand inquiries and dissemination of brand information and assets
