Performance Marketing Manager

Gleeson Recruitment Group are pleased to be working with a ecommerce retailer, based in Walsall to recruit for a Performance Marketing Manager on a permanent, full time basis.

Job title: Performance Marketing Manager

Location: Walsall

Salary: Up to £50,000

Contract: Full time, permanent, hybrid once probation passed 2 days WFH

Start date: June 2024-August 2024

The role:

We are looking for successful Digital Marketing professionals to join this growing digital first business as a Performance Marketing Manager,

In this role you will be driving traffic to site and own trading across 5 ecommerce platforms. You will be responsible for the growth of these platforms through Paid, Social, Email, Affiliates and Display.

Responsibilities:

Grow sales profitably across various channels including Paid, Social, Email, Affiliates, Display, PR, and mass media.
Manage and strategically allocate a marketing budget in excess of £1.5m.
Develop and execute a strategic plan to meet sales targets.
Drive CRM activity to enhance customer retention, particularly within the B2B electrical trade sector.
Lead and energize an in-house marketing team to deliver profitable results.
Communicate effectively with internal and external teams on the marketing plan.
Collaborate closely with purchasing and finance teams to support business initiatives such as selling aged stock and launching new brands/lines.
Provide data to support better buying decisions and leverage increased trading activity.
Foster a collaborative, ownership-driven, and accountable team environment.

Candidate criteria:

Ensure team alignment with sales objectives.
Manage product pricing to balance sales and profit, monitoring competitor pricing impacts.
Achieve profitable sales revenue across multiple channels.
Meet deadlines and take accountability for performance.
Utilise data analytics tools (GA4, Looker Studio, Excel).
Lead internal teams and coordinate with external agencies.
Experience in B2C, D2C, and B2B online sales.
Communicate effectively in team, project, and campaign management.
Drive impact in domestic heating/cooling and trade electrical sectors.
Aim for growth into a senior leadership role.
Proficient in MS Excel for data analysis and trend identification.
Advanced in website analytics using GA4, GTM, and Looker Studio.
Manage PPC accounts to achieve sales and ROAS targets.
Knowledge of SEO.
Experience in affiliate marketing and aggressive sales growth.
CRM and email marketing expertise for customer retention and LTV growth.
Shopify experience is a plus.At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

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