Digital Marketing & Performance Executive

Digital Marketing & Performance Executive - Manchester / Hybrid Working - £38k-£40k + great benefits

We have an exciting opportunity for a Digital Marketing & Performance Executive with strong knowledge and experience of SEO, marketing analytics and reporting and email marketing, to join a leading City law firm in their Manchester office on a hybrid basis.

Joining the marketing comms team, the Digital Marketing & Performance Executive will primarily focus on web content management, content and keyword research and search and content marketing performance. You will also help to develop the email marketing platform and support in the creation and distribution of social media communications.

What’s on offer?

Our client is extremely proud of their unique culture and fun, fast-paced environment; they truly value their employees, providing the support, management and training opportunities individuals need to reach their full potential and ambitions.

* Competitive salary (dependent on experience)

* Hybrid working - 1-2 days per week in your local office, 1 team meeting per month in London

* Discretionary bonus schemes

* 25 days annual leave

* Life Insurance, Private Healthcare, Pension Scheme

* Gym Subsidy

And more

Key responsibilities as the Digital Marketing & Performance Executive will include:

* Audit website performance

* Competitor analysis and benchmarking

* Performing keyword research analysis to help shape the content marketing strategy

* Maintaining up-to-date with SEO trends including the influence generative AI is having on search

* Managing website content

* Assisting in managing and maintaining the email marketing platform

* Working with the design team to develop innovative and creative content for the website

* Supporting in the delivery of social media content

* Undertaking marketing analytics, managing the creation and application of tracking tags, scripts and events across the website

* Measuring marketing performance, aligning across a suite of reporting tools (GA4, SEMRush, Microsoft Clarity etc.)

* Working with the digital team to develop paid marketing plans and the design team to coordinate the creation of assets for paid campaigns

* Managing the ideation, setup and running of paid campaigns

And more

What we’re looking for:

* Relevant experience within similar digital marketing roles (ideally 3 years+)

* Strong knowledge of SEO applications and running keyword research and competitor analytics tools (SEMRush and Google Analytics)

* Understanding of and experience using Google marketing tools (Google Tag Manager and GA4)

* Experience using web content management systems

* Working knowledge of HTML and CSS is highly desirable

* Excellent written and spoken communication skills with an ability to communicate at all levels effectively

* Creative yet analytical mindset and the ability to think broadly using initiative and curiosity

* Impeccable organisation and attention to detail

* Strong project / content and campaign management experience

* IT literate including MS Office (essential) and database management

* Professional, proactive, creative and enthusiastic team player

* Ability to travel to London 1 day / month for team meetings

Interested in this Digital Marketing & Performance Executive role?

If this role is of interest to you and you have the experience that we’re looking for please submit your CV ASAP, quoting ‘DH - Digital Marketing Performance Exec - Manchester Law Firm