Marketing Manager

Head of Marketing for Events/Exhibitions/Trade Shows

* upto £40,000 basic

* additional 10% Performance bonus

* 4 days in the office, 1 day working from home

About the company

Innovation is at the heart of everything our clients we do. Their size gives them the versatility and flexibility that larger event companies can lack. They respond to our clients’ needs and work with them to make sure they get the best out of attending one of their events.

They are a small team which is growing over 100% year on year in terms of staff numbers, and are are looking for the right candidate to join our dynamic team to help us grow our business further.

We are seeking an experienced and proactive Marketing Manager to lead their marketing efforts for two significant exhibitions.

About the role

Reporting in to the Director of Marketing and the Head of Marketing oversees all marketing activities within the business:

* managing the marketing team

* budgets

* setting goals

* developing the marketing strategy and marketing plan

* ensuring a consistent brand messaging across multiple marketing channels

Role Description:

The Marketing Manager's primary objectives are to generate sales leads and to enhance the quantity and quality of our exhibition visitors.

Strategic Planning and Implementation:

* Develop and implement comprehensive marketing strategies

* Design integrated, multi-channel marketing campaigns to promote the exhibitions to exhibitors and visitors.

* Develop a deep understanding of the exhibitions industry

* Closely monitor competitor events and market trends

Messaging and Communication:

* Develop and refine comprehensive messaging strategies

* Craft compelling messaging that resonates with our main target audiences while highlighting our unique value propositions.

* Ensure consistent messaging across all communication channels.

Data-Driven Decision Making:

* Utilize data to drive marketing strategies and decisions.

* Establish and monitor KPIs, deriving actionable insights to optimize marketing efforts.

* Analyse data to draw meaningful conclusions and make informed recommendations.

Budget Management:

* Develop and maintain the marketing budget, ensuring transparency and regular reporting to management.

Collaboration and Support:

* Work closely with exhibition managers to optimize marketing support.

* Partner with the Senior Partnerships Executive and Social Media Manager to establish new media and social media partnerships and to forge strategic alliances with associations and government agencies to support our exhibitions.

Agency and Vendor Management:

* Collaborate with third-party agencies and copywriters, providing clear and concise briefings.

Key requirements:

The ideal candidate will be responsible for planning, executing, and managing all aspects of our exhibition marketing efforts, including strategy development, marketing communications, and post-event analysis. This role demands a combination of strategic vision, creativity, and strong project management skills.

* Bachelor’s degree in communications, Marketing, or a related field.

* Minimum of 3-5 years' experience in a B2B marketing role.

* KPI-focused with a track record of achieving measurable results.

* Data-driven mindset with the ability to use data to derive conclusions and implement insights.

* Ability to work with the latest trends in marketing, such as AI (e.g., ChatGPT) and other innovative technologies.

* Experience in the exhibition or events industry is highly desirable.

* Strong background in campaign planning, strategy, and messaging

We read each application carefully and respond quickly to anyone we think could be a good fit.

Good luck