Associate Director, Media Planning

公司: PubW
工作种类: Full-time

Job Description
Overview:
Generate strategic media initiatives and lead the implementation of the media plans for a major client. 
Responsibilities:
Oversee media strategy and plan development and budget
Managing the process and procedure for client set up, billing and all administrative functions
Evaluating, identify and sizing media target based on client brief.
Responsible for developing and executing strategy for the functional area
Evaluating composition of a wide range of media vehicles to determine which would most effectively reach the target audience
Presenting recommendations to account service and clients
Maintaining strong relationship with key clients
Following detailed instructions and using established procedures, completes work in a detailed and complete manner
Supervising, training and developing skills of Assistants and Supervisors by managing workload, delegating responsibilities and checking work for accuracy.
Provide job performance feedback to subordinates and make recommendations to management.
Providing staffing recommendations and daily supervision to all accounts
Performs under immediate supervision, using established procedures to accomplish assigned tasks
Assists in more advanced functions as part of training and development
Refers questions and problems to higher levels
Resource for others in resolution of complex problems/issues
Minimal supervision, relies on advanced experience/judgment
May perform other duties and responsibilities that management may deem necessary from time to time.
Responsible for managing projects and resources for areas of specialization, both media specialization and client business specialization
Management/Supervisory Responsibilities:
Number of Direct Reports: 1-3
Communicates With:
Internal:  Partners with other Strategy members, Strategic Resources, Activation Partners, and Finance.
External:  Responsible for fostering positive client and vendor relationships, as well as inter-agency relationships
Budgetary Responsibilities:
Significant responsibility for day to day monitoring of Business Unit spending and Client Accounting. 
Limited Accountability for overall unit budget. 
 

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